Marketing

Lead: Jonas Weber · 6 people

Watch

ROI status: Watch. Efficiency is flat or down vs last month.

AI spend €1,681, of which 70% produced kept output. Efficiency cost €106 more vs last month. €743 is recoverable waste.

Total AI spend

€1,681

6% vs prior period

27M tokens · 321 runs

Yield rate

70%

Share of spend that produced kept output

Cost per accepted unit

€7.09

9% vs prior period

Leverage vs last month

0.92

Paying more for the same output

Efficiency gain

-€106

vs last month's cost per accepted unit

Spend at risk

€865

People with yield below team median

Recoverable waste

€743

Abandoned, rejected and overspend

AI ROI

Locked

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Weekly AI spend vs spend that produced kept output

38%

of spend comes from the top 2 spenders, who turn 73% of it into kept output.

						Recommendation
JW Jonas Weber Head of Marketing · Marketing	€321	68%	€9.11	0.78	59 Watch	Compare this person's model mix to top performers on the team.
MS Mia Schulz SEO Specialist · Marketing	€319	79%	€6.45	0.87	66 Watch	Review what changed vs last month (new model, new task type).
OB Oliver Brown Copywriter · Marketing	€296	46%	€29.16	1.20	39 Bad	Compare this person's model mix to top performers on the team.
HP Hana Prochazkova Designer · Marketing	€272	73%	€7.59	0.88	62 Watch	Review what changed vs last month (new model, new task type).
LM Lucas Martin Growth Marketer · Marketing	€248	72%	€5.27	0.94	72 Good	Review what changed vs last month (new model, new task type).
NH Nina Hoffmann Content Lead · Marketing	€225	85%	€3.79	0.97	83 Good	Review what changed vs last month (new model, new task type).